Genomic Data Research - When a process is on a micro scale or happens hidden away inside machinery, illustration with clear language can help open up some of the mystery, making benefits more accessible. Helping different audiences quickly understand complex processes, whilst adopting a positive tilt is core to how we approach all our projects and this was no exception :)
Our focus was the gains that could be made in medical research using this method of genomic data storage. We focussed on people and the ultimate goal of cures and treatments that could be reached quicker, by efficient access to genomic data. We developed flowing imagery that illustrated each benefit with colour and texture, breaking away from the usual visual language of sterile scientific diagrams.
Identity. Illustration. Messaging.
The final output commissioned was a modular infographic, with image components, icons and messaging, to easily explain the advantages of compressed genomic data storage. These are some of the components we explored to show the flexibility of the concept, applied across a range of media and platforms.